The campaign week delivered strong awareness and engagement across web, email and social media – with no ad spend.
- Website: 5,244 unique visitors and 16,136 pageviews—around 3.1 pages per visitor. Traffic peaked between 5 and 7 May.
- Downloads: 768 total—Khutbah Template (251), Love Home Schooling eBook (229), Parent Action Pack (179) and Teacher Action Pack (109).
- Email: Six emails generated approximately 106,000 deliveries. Open rates averaged 7.1%. The best-performing email achieved a 12.2% open rate.
- YouTube: 24,871 views, 2,200 watch hours and 102 new subscribers. Around 1,800 people watched the campaign’s short film.
- Facebook: 31,300 views, 19,500 viewers, 496 interactions, 555 page visits and 97 new followers.
- Instagram: 26,572 views, 11,400 reach, 1,100 interactions, 321 profile visits and 122 new followers.
- Audience: The UK was the largest identifiable source of website traffic, while around 66% of recorded device traffic came from smartphones and tablets.
Overall, the campaign generated approximately 83,700 reported social and video views, more than 5,000 website visitors and 768 resource downloads. Awareness, engagement and follower growth were strong, with an opportunity to improve conversion through stronger calls to action and more prominent resource links.